Silo
reimagining google reviews
Interaction
Model
How do we communicate and record memories, intangible and ever changing.
Google Reviews stores our experiences spatially—organized by location. But our memories don't work that way. We remember events through time, stories, and relationships.
What if reviews could be organized chronologically instead of geographically? What if they could help us remember not just where we went, but when, and with whom?
This project reimagines Google Reviews as a timeline rather than a map—a tool for remembering experiences, not just rating places.
My approach. Exploration & iteration.
I started with blue-sky exploration: what would reviews look like if they prioritized memory over utility?
Timeline views, relationship connections, seasonal patterns. Then I user tested early concepts.
Some ideas that seemed compelling in Figma fell flat with users—features that felt clever but didn't actually help people remember or find what they needed.
I cut them.
The visual language evolved significantly through iteration. Early versions felt too clinical. I pushed toward softer gradients, organic shapes, and a warmer color palette that felt more human and memory-focused.
Final execution moved through Figma for structure, Illustrator for refined graphics, and After Effects for motion—each tool chosen for what it does best.