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I worked on the YouTube Live Gifts team on Jewels to explore the future of expressive multi viewer–creator interactions in Vertical Lives. Most of the work is NDA, but I can share high-level insights and my contributions to YouTube’s Dog Day gift, which became the #1 gift in August 2025, contributing to a 9% revenue uplift across the category, as well as my effort in launching the first set of AR gifts.
The olya project involved a comprehensive review of what the future of mental health diagnosis might look like.
We began with an in-depth market analysis, identifying key differentiators and positioning Acme as an innovative leader in its space. Our team worked closely with the client to craft a unique brand identity that resonated with both investors and customers, focusing on a sleek, modern aesthetic paired with a dynamic color palette.
